Rate My Fresh – Blog

Polo by Ralph Lauren one of America’s most successful fashion brands, once donned by preppy school kids from the suburbs, is rapidly being seen as the clothing of choice for local inner city kids and young adults who now accept the brand as a stylish look.

Polo Ralph Lauren, which should not be confused with U.S. Polo Assn. was founded by Ralph Lifschitz now known as Ralph Lauren in 1967. Both Polo by Ralph Lauren and U.S. Polo have similar logos as seen in the pictures to the left and above, but Polo by Ralph Lauren has one Jockey and a horse instead of  two.

From songs to music videos, Polo has been getting a lot of free promotion from hip hop and R&B artist alike. Some would say Kanye West shone the light for Polo to the urban community during his days of wearing pink Polos with the collars up, to a southern rapper like Young Dro who almost is synonymous in the rap industry and to his fans with wearing outfits that are completely made by Ralph Lauren.

This fashion change has cleaned up the look of various artist from T.I. and Ludacris to various others as well as the listeners and fans of these artist, but the craze has also brought a negative aspect in that some people over do it to the point were its not tasteful anymore. Some people emphasize on wearing only the Polo outfits with the most logos, sizes too big or too small, or really bright colors to the point were the look switches from classy to tacky.